Plain terms for using Cullora.

Last updated 18 August 2026

The one-paragraph version

Cullora is a photo-culling tool you run on your own computer. It moves, copies, and deletes your files when you tell it to, so the single most important rule is this: keep your own backups, because any software can fail and no undo is a guarantee. Culling is free forever and always will be. Cullora Pro is an optional one-time purchase, never a subscription, sold through Dodo Payments as merchant of record, and refundable for fourteen days. Downloading the app requires a free account; using it afterwards does not, it runs offline. Installing or using the app, the website, or a Cullora account means you accept these terms. If you are a consumer in the EU or EEA, nothing here removes your statutory rights, and where these terms and those rights disagree, those rights win.

Who these terms are between

Operator: Antonio Ivanović, a natural person established in Croatia
Address: Školska 2, 40324 Goričan, Croatia
Email: [email protected]
Website: cullora.studio
Seller of record for purchases: Dodo Payments (see “Who takes the payment” below)

"Cullora", "we" and "us" means the operator above. "You" means the person or organisation using the app, the site, or a Cullora account. If you use Cullora on behalf of an organisation, you confirm you are authorised to accept these terms for it. You must be at least 16 years old, or the age of digital consent in your country, and able to enter a binding agreement.

If Cullora does not work properly

If you are a consumer in the EU or EEA and something you paid for does not work as it should, you have rights that these terms cannot take away. They come from the EU Digital Content Directive (2019/770), which Croatia has implemented in the Zakon o zaštiti potroša&ccaron;a:

To have it brought into conformity— that is, fixed, free of charge and within a reasonable time.
To a proportionate price reduction, or to end the contract and get your money back, if a fix is impossible, disproportionate, not done in reasonable time, or fails again.

These apply for the period the law provides, they are free, and no term on this page overrides them. Article 22 of that directive says any term that waives them is not binding on you, and we are not going to pretend otherwise. Write to [email protected] and it is dealt with by a person.

In practice our refund policy above is usually simpler and quicker than any of this, and it is offered in addition, not instead.

What Cullora is

Cullora is a cross-platform (Windows and macOS) desktop application for reviewing and sorting photographs: it shows fast previews and lets you file, rate, flag, and remove photo groups (a RAW file plus its matching JPG and sidecar files are treated as one photo) using the keyboard. It runs locally and works fully offline; being signed in is never required to cull. The website provides information about the app and, to account holders, the download.

Your files, and the backup rule

This is the part that matters most, so it is not buried in the fine print.

Cullora acts on real files on your disk. When you file, move, or delete a photo, the app performs the equivalent operation on the underlying RAW, JPG, and sidecar files. These changes affect your actual storage, not just a view inside the app.
We build in safeguards, but they are not guarantees. The app is designed not to overwrite files silently, to handle naming collisions explicitly, and to keep an undo journal for recent moves. These reduce risk; they do not remove it. Undo can be limited by how many operations have passed, by files changed outside Cullora, by full disks, removable drives, network shares, permissions, or a crash mid-operation.
You are responsible for your own backups. Keep an independent, current backup of any photos you value before culling. To the extent permitted by law, we are not liable for lost, deleted, moved, or altered files. Do not use Cullora as your only copy of anything irreplaceable.
Your content stays yours. We claim no ownership of and no rights over your photos or the files you work on. The app does not upload them. See the Privacy page for exactly what data leaves your machine (short answer: never your photos, file names, or folders).

Licence to use the app

We grant you a personal, non-exclusive, non-transferable, revocable licence to install and use Cullora on devices you own or control, for your own photography work, whether personal or commercial, subject to these terms. This is a licence, not a sale of the software. You may not:

reverse engineer, decompile, or disassemble the app, except where that restriction is prohibited by law;
resell, rent, sublicense, or redistribute the app as your own, or remove or alter its notices and branding;
redistribute the installer, or share your account credentials, to give other people the download without their own account, send them to cullora.studio instead, it is free for them too;
circumvent any licensing, update, or paid-feature mechanism, or use the app in a way that breaks the law or infringes someone else's rights.

Cullora includes third-party and open-source components, each under its own licence; those licences govern those components and, where they conflict with this section, they prevail for that component.

Accounts

Downloading Cullora requires a free account, created either with an email and password or with Google sign-in. That is the only place an account is required: the installed app culls fully offline and never requires you to sign in to use it. Signing in inside the app is optional and raises the free tier’s monthly allowance, as described above. If you later delete your account, software already installed keeps working.

Accounts are personal. Give accurate information, keep your credentials secure, do not share them, and expect to be responsible for activity under your account. You must be at least 16 years old, or the age of digital consent where you live. We store your email address and a per-account count of photos filed, nothing about the photos themselves, as set out in the Privacy page; creating an account does not subscribe you to any mailing list. You may delete your account at any time by contacting us. We may suspend or close an account that is used to break these terms or the law, and we may change what an account is required for as the product moves out of beta.

Price, and what you are buying

Cullora is free to download and free to cull with, permanently. When you install it you receive 14 days of the full Pro version, with no card and no account required. After that it does not stop working: it becomes the free tier, which never expires and never asks for a card. The free tier files up to 50 photographs per calendar month without an account, and up to 200 per calendar month with a free account. Viewing, rating, flagging, zooming and comparing are never limited, and neither is the size of a shoot; the monthly figure counts photographs actually moved to a destination folder, and it resets on the first of each month.

No account is required to use Cullora. An account raises the monthly allowance and carries your licence, but the application installs, opens and culls without one. Culling is never blocked by a licence check or by the absence of a network connection. The monthly allowance is measured on your own device and applies whether or not you are online; where you are signed in and connected, that figure is reconciled with your account.

Installations that predate this limit keep unlimited filing. If you were already using Cullora before the monthly figure was introduced on 26 August 2026, the free tier remains unlimited for you permanently. You do not need to claim it and you do not need an account for it to apply.

Cullora Pro is an optional one-time purchase, not a subscription. Buying it grants you a perpetual licence to the Cullora 1 line (versions 1.0 and every later 1.x release). Every such update is included at no further cost, your copy does not expire, and it continues to work whether or not you ever return to this site. The current price is shown on the pricing page before you are asked to pay anything.

Major versions are a separate purchase.A Pro licence covers the Cullora 1 line and does not include Cullora 2 or any later major version. When one is released, existing owners are offered it at half the then-current price, and at no charge if they purchased within the twelve months before its release; founder licence holders pay no more than €19. Buying a major upgrade is always optional, and declining it does not affect the licence you already hold, which continues to work indefinitely.

A Pro licence may be activated on two machines, for example a desktop and a laptop. You can release a machine from inside the app and activate a different one. The licence is for your own use and is not transferable.

The app is still in beta: it is a work in progress, it may contain bugs, and features can change. Features you rely on for free will not be silently moved behind a charge. Nothing on this site is a promise of a particular future feature or release date.

Who takes the payment

Purchases are processed by Dodo Payments, acting as our merchant of record. That means Dodo is the seller of record for the transaction: they take the payment, they charge and remit any VAT or sales tax due in your country, and they issue your invoice. Their terms apply to the payment itself, and the company details on your invoice and receipt are theirs.

Your card details are entered in Dodo’s form and are never sent to, seen by, or stored by Cullora. What we receive and keep is the fact that a payment succeeded, the email address it was made with, the licence key issued, and Dodo’s reference for the payment. See Privacy.

Prices are set in euro. If you are billed in another currency, the amount is converted at checkout and the exact figure is shown to you before you pay. Any converted price shown elsewhere on this site is marked as approximate, because rates move.

Two agreements, not one

This is worth being precise about, because it decides who you talk to about what.

The sale is with Dodo Payments. They are the merchant of record and therefore the seller of record for the transaction. The payment, the tax, the invoice and your statutory consumer rights in respect of that purchase sit with them, under their terms, and their company details are the ones on your receipt.
The licence to use Cullora is with us. Everything on this page about what the software does, what you may do with it, what we promise and what we do not, is between you and us.

In practice you can write to [email protected] about any of it, including refunds, and we will deal with it or pass it on. The distinction matters for who is legally responsible, not for who answers your email.

Refunds

Fourteen days, no reason required. Write to [email protected] within fourteen days of your purchase and we will refund it in full. There is no form and you do not have to justify it. This is offered voluntarily and in addition to any statutory right you have; where your local consumer law gives you more, that law wins.

A refunded licence stops being valid: the key is revoked and the app returns to the free tier, which remains fully usable for culling. If a payment is reversed by a chargeback or dispute, the same applies.

On the statutory 14-day withdrawal right.For digital content delivered immediately, EU law lets a seller ask you to agree that supply starts at once and that you therefore lose the automatic right of withdrawal. Dodo’s checkout handles that step. It makes no practical difference here, because the refund we offer above is at least as generous and does not ask you for a reason.

Founder licences

The founder programme is a commitment, so it is written here rather than only on a marketing page:

Every Cullora account created before payments went live has a founder licence reserved in its name permanently. There is no deadline, nothing to claim, and no cap on this group. Whenever the holder buys, they pay the founder price.
For everyone arriving afterwards there are one hundred founder licences. When they are gone they are gone. If a further wave is ever opened it will be announced as a new wave at its own price; this hundred will not quietly grow.
A founder pays the founder price shown on the pricing page, and that price does not rise for them afterwards.
A founder pays at most €19 for any future major-version upgrade, for as long as Cullora exists.
If credit-based features are ever introduced, founders receive a starting balance and a permanent discount on further credits.

Major upgrades

Roughly every eighteen to twenty-four months there may be a major version. A major version is a separate, optional paid upgrade at half price for existing owners, and free if you bought within the twelve months before it was released. If you skip it, nothing happens: your existing version keeps working exactly as it did.

We will never charge a subscription to cull. If a hosted service with genuine running costs is ever offered, such as galleries we host for you, it would be a separate optional product and would not affect your ability to use the app you bought.

Updates

The app can check for and install updates so you get fixes and improvements. Update checks ask our server for the latest version number and carry no identifier (see Privacy). We may change, suspend, or discontinue the app or any feature at any time. We will make reasonable effort to avoid updates that destroy your local settings, but, again, keep your backups.

Acceptable use

Use Cullora only for lawful purposes and only on files you have the right to handle. Do not use it to infringe copyright or other rights, to process content you are not permitted to possess, or to interfere with the app's or the website's security or normal operation.

Privacy

How we handle data is described in the Privacypage, which forms part of these terms. In short: your account holds your email address (plus your name if you signed in with Google) and nothing more about you, the site's own statistics are cookie-free and anonymous, Google Analytics runs only with your consent, and the app's performance telemetry is strictly opt-in and never includes your photos, file names, or folders.

What we do not promise

If you are a consumer in the EU or EEA, read the section above first: it wins over this one. Nothing here removes your statutory rights, and a term that tried to would not be binding on you anyway.

Beyond those rights, and for business users in full: Cullora and the website are provided "as is" and "as available", without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the app will be uninterrupted, error-free, compatible with your particular hardware or file formats, or that any file operation, preview or undo will always succeed.

That last point is not boilerplate and it is why the backup rule above is the most important sentence on this page. Software moves files; disks and drivers fail; keep your own backups.

Limitation of liability

To the fullest extent permitted by law, we are not liable for any indirect, incidental, special, consequential, or punitive damages, nor for any loss of, or damage to, files, photos, data, profit, or goodwill, arising from your use of or inability to use Cullora, even if we have been advised of the possibility. Our total liability for any claim relating to Cullora is limited to the greater of the amount you paid us for the app in the twelve months before the claim, or fifty euros (EUR 50).

Nothing in these terms limits or excludes liability that cannot be limited or excluded under the law that applies to you: for example, liability for death or personal injury caused by negligence, for fraud, or your mandatory rights as a consumer. If you are a consumer in the EU or EEA, your statutory rights remain unaffected.

Indemnity (business users only)

This section does not apply to consumers. If you use Cullora in the course of a business, and using it in breach of these terms or the law causes a third-party claim against us, you agree to cover the reasonable costs and damages we incur as a result, to the extent the claim is due to your breach.

Termination

You may stop using Cullora and uninstall it at any time. We may suspend or end your licence or account if you materially break these terms. The sections that by their nature should survive, ownership, the backup rule, what we do not promise, limitation of liability, indemnity and governing law, continue to apply after termination.

Changes to these terms

We may update these terms as the app evolves. When we do, we will change the "Last updated" date above, and for significant changes we will give reasonable notice through the app or the site. Continuing to use Cullora after a change takes effect means you accept the updated terms; if you do not agree, stop using the app.

Governing law, and which court

These terms are governed by the laws of Croatia, without regard to conflict-of-laws rules.

If you are a consumer, two things follow, and both are EU law rather than our generosity:

Choosing Croatian law cannot deprive you of the protection of the mandatory consumer law of the country where you live (Rome I Regulation, Article 6). Where your national rules give you more, those apply.
You may bring a claim against us either in the Croatian courts or in the courts where you live, and we may bring a claim against you only in the courts where you live (Brussels I Recast Regulation 1215/2012, Articles 17 to 19). We do not ask you to agree otherwise, because such an agreement would not bind you.

If you are not a consumer, the courts of Croatia have exclusive jurisdiction.

Complaints

Write to [email protected] first; it is one person and you will get a real answer. If that does not resolve it, you can approach the consumer protection body in your own country, and consumers buying across borders in the EU can use the European Consumer Centres Network (ECC-Net). There is no longer an EU Online Dispute Resolution platform to link to: it was shut down on 20 July 2025 and the regulation requiring that link was repealed, so anyone still showing one is pointing you at a dead page.

Contact

Questions about these terms? Email a human at [email protected].

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