Cullora

Pricing

Buy it once. That's the whole model.

Cullora runs on your machine and costs us nothing per photo, so there is no honest reason to charge you every month. Cull for free forever. When you want the professional workflow, pay once and own it.

Not sure which you need? Every feature, marked for what ships today →

Cullora will never charge you a subscription to cull.

Not now, not after 1.0, not after the Mac build. Written down here so you can hold us to it.

Free

Free culls.

One folder in, keepers out. Unlimited photos, the whole keyboard workflow, nothing withheld to make a point.

Pro

Pro delivers.

The shoot comes out the other end already sorted into nine folders, renamed to your convention, and readable by Lightroom.

Free a complete app, not a trial

€0forever

No card, no expiry, no photo limit

What you get

  • 14 days of full Pro when you install, no card, no account
  • Then 50 photos filed a month, or 200 with a free account
  • Viewing, rating and flagging are never limited
  • Instant previews, no import and no catalog
  • RAW + JPG + sidecar handled as one photo
  • The whole keyboard workflow, Lightroom keys
  • Ratings, flags, filters, 100% zoom, EXIF
  • 100-deep undo, moves that never overwrite
  • One destination folder, one machine
Download free

Pro when culling is the job

€49once

Everything in Free, plus

  • Nine destination folders on Ctrl+1-9
  • Two machines, desktop and laptop
  • Ratings and flags written to XMP sidecars
  • Rename into a client convention as you file
  • Static gallery export for clients
  • Every update to Cullora 1, free forever
Opens at 1.0 · nothing to pay today

Everything listed above is in the build you can download right now. See every feature in detail →

Cullora Free compared with Cullora Pro, feature by feature
Free€0Most popularPro€49 once
Culling, the entire workflow
14 days of full Pro, no card, no accountIncluded in FreeIncluded in Pro
Photos per shootUnlimitedUnlimited
Shoots per day, per month, everUnlimitedUnlimited
Viewing, rating, flagging, zoom, EXIFUnlimitedUnlimited
Photos filed per month, after the trial50, or 200 free with an accountUnlimited
Instant previews, no import, no catalogIncluded in FreeIncluded in Pro
RAW + JPG + sidecar treated as one photoIncluded in FreeIncluded in Pro
Keyboard workflow, Lightroom keysIncluded in FreeIncluded in Pro
Star ratings, picks and rejectsIncluded in FreeIncluded in Pro
Live filters by flag and by starsIncluded in FreeIncluded in Pro
100% zoom to a point, and the EXIF panelIncluded in FreeIncluded in Pro
Choose what moves: whole group, RAW, or JPGIncluded in FreeIncluded in Pro
Undo depth100 moves100 moves
Never overwrites a file, everIncluded in FreeIncluded in Pro
Works fully offline, no licence check to cullIncluded in FreeIncluded in Pro
Getting the shoot out the door
Destination folders19, on Ctrl+1-9
Ratings and flags written to XMP sidecarsNot in FreeIncluded in Pro
Rename into a client convention as you fileNot in FreeIncluded in Pro
Static gallery export for clientsNot in FreeIncluded in Pro
The licence
Price€0, forever€49, once
Machines12
Account needed to cullNoNo
Windows and macOS on one licenceIncluded in FreeIncluded in Pro
Every update to Cullora 1, freeIncluded in FreeIncluded in Pro
Cullora 2, when it arrivesFree tier continuesSeparate purchase, half price
Expires, nags, or phones home to workNot in FreeNot in Pro
SubscriptionNot in FreeNot in Pro

Both tiers cull the same shoot at the same speed. The difference is what happens to it afterwards.

A team tier will exist one day, and is not priced yet

Shared keymaps and destination presets so a whole studio culls identically, seat management, and culling handoff between a second shooter and the lead. We would rather build it when a real studio asks than invent a tier nobody wanted.

What one keypress is actually worth

A wedding or event is two to five thousand frames. If Cullora saves you half an hour on each shoot and you do twenty a year, that is ten hours back. €49 is less than an hour of your time. It pays for itself somewhere in the middle of your first job.

The other number worth doing is the one nobody puts on a pricing page. Here is five years of culling software, honestly:

A €15/month culling subscription€900
Cullora Pro, bought once€49
Cullora Pro, plus both major upgrades if you want them€139
Same, as a founder€67

Five years, one seat. Upgrades are optional and your existing version keeps working whether you take them or not.

Founders

People who turn up before a product costs anything are taking a risk on it. That should be worth something permanent, not a coupon code that expires on a Sunday.

Founder spots are still open.

Create a free account today and a founder licence is reserved in your name permanently. It costs nothing, it never expires, and you are not charged until you decide to buy. Download the free beta →

1 You were already here

Every account created before payments go live has a founder licence reserved permanently. No cap, no deadline, no claim window. Buy whenever you like, months or years from now, and the founder price is still yours.

2 You arrive later

One hundred founder licences, and then that is the end of it. If they sell out we may open a second wave at a higher price, announced as exactly that. The number will not quietly grow.

What a founder keeps, permanently

€29Pro, instead of €49. The price never rises for you.
€19 capThe most you will ever pay for a major upgrade, for as long as Cullora exists.
CreditsA starting balance when AI culling ships, plus a permanent discount on any credits you buy after that.
BadgeA numbered founder badge in the app, in your account panel.

How upgrades work

The short version: you are buying Cullora 1, and every update to it is free for as long as it exists. The next major version is a separate purchase, at a discount you already qualify for.

Included, forever

Cullora 1

Every update to Cullora 1 is free, however many there are and however long they take. Your copy never expires, never stops opening and never nags.

A separate purchase

Cullora 2

The next major version is a paid upgrade, not part of this purchase. Owners pay half price, and it is free if you bought within twelve months of its release.

  • Skipping it costs you nothing.If you do not buy Cullora 2, your Cullora 1 keeps working exactly as it did the day before, indefinitely.
  • There is no renewal and no card on file. A major version is something you choose to buy, on the day, or do not.
  • Major versions are years apart, not months. The plan is eighteen to twenty-four months between them. We get paid again when we have built something worth paying for again.

This is the honest version of recurring revenue. We get paid again when we have built something worth paying for again, rather than because your card is on file.

About AI culling

Automated culling is coming, and it will not be a subscription either. The rule we are holding ourselves to is simple:

  • If it runs on your machine, it is included in Pro. Blur detection, closed eyes, duplicate and burst grouping are small models that run locally. They cost us nothing per photo, so they cost you nothing extra, and your photos never leave your computer.
  • If it genuinely needs a server, it is credits. Prepaid, no monthly minimum, and they never expire. Credits that expire are just a subscription wearing a costume.

Questions

Is the free version a trial?

There is a trial and there is a free tier, and they are different things. When you install Cullora you get 14 days of the full Pro version, with no card and no account needed. After that it does not stop working: it becomes the free tier, which files 50 photos a month anonymously or 200 a month with a free account, forever, and never expires or asks for a card. So the trial ends and the free version does not.

Will Cullora ever become a subscription?

No. Culling runs entirely on your machine and costs us nothing per photo, so charging you monthly would be rent rather than a service. Buy it once and it is yours. The only thing that could ever carry a subscription is a hosted service with genuine running costs, such as web galleries we host for you, and that would be a separate, optional product that has nothing to do with culling.

What happens when a new version comes out?

You are buying Cullora 1. Every update to it is free, forever, and your copy never expires or nags. Roughly every 18 to 24 months there is a major version, Cullora 2, and that is a separate purchase rather than part of this one: half price for existing owners, and free if you bought within twelve months of its release. Skip it and your Cullora 1 keeps working exactly as it did the day before. Founders pay at most €19 for any major version, for as long as Cullora exists.

How many photos can I cull for free?

Look at, rate, flag, zoom and compare as many as you like: there is no limit on viewing, ever, and no limit on the size of a shoot. The limit is only on filing, which is the moment a photo actually moves to a folder. Your first 14 days are unlimited with no account at all. After that the free tier files 50 photos a month, and a free account raises that to 200 a month permanently. For a few sessions that is plenty. For a wedding it is not, which is the honest reason Pro exists: if you are filing thousands of photos a month, this is your job, and €49 once is the price of the tool that does it.

What do I actually get for €49 today?

Unlimited filing instead of the free tier's monthly allowance, nine destination folders on Ctrl+1 to Ctrl+9 instead of one, ratings and flags written to XMP sidecars so Lightroom sees your pass, renaming into a client convention as you file, static gallery export, and a second machine. Every update to Cullora 1 after that is free.

Do I need an account to use Cullora?

Not to install it, not to start, and not to cull. The 14-day Pro trial asks for nothing at all, and after it ends Cullora keeps working anonymously at 50 photos filed a month. An account is what raises that to 200 a month, free and permanently, so it is an upgrade you take when you want it rather than a gate you pass to begin. It also carries your licence and your lifetime photos-filed count. Downloading from this site does need an account, which is separate and unchanged.

Does Cullora still work offline?

Yes, completely, and the monthly allowance works offline too. Culling never waits on a network call and never asks a server for permission, because that would make the app useless on location. The count is kept on your machine and enforced there, and when you are signed in and online it syncs with your account. Going offline does not give you extra filing, and being offline never stops you culling.

I downloaded Cullora before there was a monthly limit. What happens to me?

Nothing changes for you. Every install that was already in use before the limit existed keeps unlimited filing on the free tier, permanently, and you do not have to claim it or sign in for it. You downloaded on the terms that were advertised at the time, and those are the terms you keep.

How does the founder price work?

Anyone who creates an account before payments go live has a founder licence reserved in their name permanently, with no deadline and nothing to claim. After that, one hundred founder licences are available to new arrivals, and when they are gone they are gone. Founders pay €29 instead of €49, cap any future major upgrade at €19, and receive a starting balance of AI credits plus a permanent discount on credit purchases.

Will AI culling cost extra?

Anything that runs on your own machine is included in Pro at no extra cost, because it costs us nothing to run. If a feature genuinely needs a server, it is sold as prepaid credits: you buy them when you need them, they never expire, and there is no monthly minimum. There will never be a subscription for AI culling.

Which platforms does the price cover?

One licence covers you on both Windows and macOS when the Mac build ships. It is a licence for Cullora, not for one operating system.

Do I need to be online to use a licence I bought?

No. Cullora culls fully offline and always will. Licence checks never block culling, rating, moving or undo, and the app does not phone home to let you work.

Start free, decide later

Nobody is asking you to decide now. Download it, cull a real shoot, and see whether it earns the €49 before you spend it. Creating your account reserves your founder price on the way past, and the free version stays free whether you ever buy or not.

Download the free Windows betaCompare the culling tools →